The most difficult aspect of analytics is not getting the right answers. The greatest challenge of analytics is asking the right questions.
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A new feature is comming to Google Analytics that I have missed very badly for a long time and that passes the system fastly forwards to the family of advanced web analytics tools. Calculated metrics. What is it and how does it work?
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Medio Interactive is commonly considered to be a Google Analytics specialist number one in the Czech Republic. Despite of that we use many other web analytics tools, of course, due to particular needs and targets. But we have been still missing something crucial. We lacked Keboola and GoodData.
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